The hospital’s media department aims to enhance internal and external communication, and ensure a positive image of the hospital through public relations management, media communications, and implementation of health marketing strategies.
Main tasks:
Public Relations Department:
Building and promoting positive relationships with the media and the local community.
Preparing press releases and organizing press conferences to highlight hospital news and achievements.
Internal communications:
Improving internal communication channels between employees and management to ensure the smooth flow of information.
Preparing internal bulletins and emails to keep employees informed of the latest developments and events.
Social media management:
Creating and managing the content of hospital pages on social media platforms.
Respond to public inquiries and comments effectively and quickly.
Organizing events:
Organizing health events, conferences and medical exhibitions.
Coordination with various parties to ensure the success of events and achieve the desired goals.
Crisis Management:
Develop media crisis management plans to deal with any emergency events.
Providing accurate and rapid data to the public and the media in the event of any crisis.
Coordination with the media:
Build strong relationships with journalists and editors to ensure continuous and positive coverage of hospital news.
Coordinating meetings and interviews with doctors and health experts to provide valuable content.
Media events management:
Organizing press conferences and media events to highlight new health initiatives and research.
Providing media facilities for journalists and correspondents during their visits to the hospital.
Media content production:
Preparing various media materials such as articles, reports, videos, and newsletters.
Updating the hospital’s website and social media pages with updated and attractive content.
Coverage of events and activities:
Covering medical and scientific events organized or participated in by the hospital.
Preparing reports, photos and videos about these events and publishing them in various media